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ShopVisible's Wish Lists Turn Prospects into Customers Posted By DannieB 12/19/2008 1:47:00 PM
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With ShopVisible’s wish list capabilities, consumers can set aside all the items that peak their interest, and then transform those shopping dreams into reality thanks to enticing promotions and an easy checkout process. ShopVisible’s wish list feature is just one of many tools offered by the all-in-one ecommerce solution that continues to effectively turn online browsers into buyers.
Much like the Amazon.com feature, when a visitor enters a site powered by ShopVisible and chooses to add an item to his wish list, he will be directed to an area to login or create and account. Once the visitor logs in to his account, he can set up multiple custom wish lists (i.e. home, work, holiday gifts). When he clicks the buy button on a wish list item, all his information is automatically pre-filled for checkout, making the process both quick and convenient.
ShopVisible offers a special promotional section connected to the wish lists, which allows online merchants to cross-sell and up-sell potential customers. For instance, when a visitor returns to a site powered by ShopVisible, he can be prompted with a special offer or discount – “Take 10 percent off any purchase today that comes from your wish list.” Often times, customers just need that extra encouragement to buy an item they have on their mind.
ShopVisible can turn the wish list function into a gift registry simply by making it public. Once a customer creates a public wish list, he can choose to send an announcement to his friends and family, who then can link back to the site and purchase items directly from the list. ShopVisible also offers the option of gift-wrapping items purchased from a storefront, as well as an option to write a personal message to the recipient. The owner of the gift registry can return to view how many of a particular item was bought, but in some cases, such as weddings, the function can be customized so that the owner cannot view who purchased the items.
The holidays are just around the corner, and New Years will be here before we know it. If you are unhappy with your current ecommerce solution, you may want to add switching to a provider like ShopVisible to your wish list for 2009.
ShopVisible is an ecommerce solution headquartered in Atlanta, GA.
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Shipping Made Easy This Holiday Season Posted By DannieB 12/5/2008 2:50:00 PM
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This holiday season is especially busy for our clients. While online merchants gladly welcome the surge of orders, handling shipping complications during a chaotic time of year is an e-tailer’s worst nightmare.
At ShopVisible, we’ve created the most robust shipping engine available. With our easy-to-use, reliable tools, clients can put their shipping frustrations aside and focus on growing their business. In addition, customers can track their packages with ease and get those gifts in before its too late. ShopVisible’s shipping tools are just one more way we’re helping to save Christmas for business owners (and consumers) one online storefront at a time.
With ShopVisible, you can choose to offer three types of shipping.
1. Multiple carriers, including FedEx, UPS, DHL, and USPS. Our handy shipping calculator formulates costs against real time rates. 2. Freight shipping including Yellow Freight, Conway, Etes, and FedEx Freight, also calculated against real time rates. Clients can program special freight options into the site manager to help determine the appropriate cost for their customers (i.e. does the customer need a lift gate?). 3. Custom shipping just for you. Create your own business model around shipping. Offer free shipping as a holiday promotion or an extra “white glove” cost to customers with special delivery requests.
With ShopVisible, drop shipping is easy. We’ve completely automated the process to eliminate communication mishaps between the drop-shipper, retailer, and consumer. Anytime a package is shipped, a record with all order data is sent to the client and drop-shipper. Tracking numbers are emailed directly to the customer. In addition, if a customer purchases multiple products that ship from different locations, he will receive all tracking numbers accordingly.
However, we don’t just service retailers with drop-shippers. We service manufacturers, wholesalers, and franchises using fulfillment houses, in store inventory and more.
So if your business could benefit from a sophisticated, user-friendly shipping engine like ours, you may want to consider changing platforms. Online shopping is in full swing, and with the ShopVisible ecommerce solution, our clients can celebrate the holidays without the added stress.
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Make Black Friday Green Posted By DannieB 11/24/2008 10:47:00 AM
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The Friday after Thanksgiving has become known as Black Friday, formerly, because of the madness of holiday shopping rained down upon retailers. This year, Atlanta ecommerce solution provider, ShopVisible, is helping to turn Black Friday Green.
Several new environmentally friendly retailers have chosen the ShopVisible ecommerce solution to drive the growth of their eco-friendly businesses online. Ecomeme is a retailer providing the finest in home furnishings, toys and clothing, made from sustainable or renewable materials. With trendy and ethical companies like Ecomeme, green living and great taste don’t have to be mutually exclusive.
Idbids are a hot new toy with a message. Made from organic materials, Idbid’s three plush characters, Scout, Waverly, and Lola teach children the importance of environmental sustainability and provide parents with a gift that they can feel good about. Idbids’ “iddy bitty steps for a greener world” have lead to big strides for the online business. Idbids founders have won numerous awards for their eco-friendly toys including being named one of Time Magazine’s Top Toys of 2008.
The Beehive Co-op is a local designer cooperative in multiple cities that encourages the development of emerging designers and artisans in the community. Complimenting their brick and mortar store, the online storefront showcases lovingly handcrafted gems from clothing to jewelry to home accents. The Beehive-Co-op also supports green designers including ShopVisible client, Felted Heart, offering sustainable wool fashions to eco-friendly adults and kids.
Leiberts provides the best in energy efficient and energy star products to help you improve your home, while minimizing your impact on the environment and reducing that costly energy bill. Between kitchen appliances, air conditioning units, and backyard living, with Leiberts, you can easily transform your home into a green haven.
ShopVisible’s ecommerce solution integrates all of these clients website storefront management, with their order processing, inventory and administrative tools, so these clients can grow their business with the convenience of an all-in-one solution. Even more, with email receipts, online transactions, and online communication, eco-friendly businesses powered by ShopVisible can reduce their carbon footprint by eliminating the need waste paper on printing.
So help make this Black Friday Green, and consider all the amazing products offered by online eco-businesses this holiday season. Gift giving has never been as stylish, practical, and meaningful as this.
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ShopVisible's Enhanced Email Marketing System Posted By DannieB 11/7/2008 12:20:00 PM
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Email marketing remains one the most effective ways for online businesses to up-sell and cross-sell customers. ShopVisible just made their clients email marketing campaigns better than ever before. Studies show that testing is key to maximizing ROI with emails. Online merchants should aim to figure out what kinds of emails should be sent out to which customers, and when. Generally, when an online merchant pushes out an email blast to their clientele, they have no way of distinguishing between the customers who deleted the message, those who opened the email, and those who opened the email and came back to their site to buy. Knowing this information is integral to adjusting the way a campaign is structured and executed throughout the year.
ShopVisible’s new email tracking capabilities let clients see exactly how their campaign is playing out, with the kind of information that online merchants only dream of accessing. The SV site manager can now,
• Summarize the request date, scheduled date and completion date of a newsletter blast • Show the total number of emails in the batch, broken down by success to reach inbox, failure to reach inbox, duplicates and opt outs • Show how many emails were opened and how many visitors came to the site from these opened emails And last, but certainly not least,
• Reveal the total number of orders and the dollar value of those orders from customers who came to the site because of an email
This last capability gives a huge strategic advantage to ShopVisible clients. Since ShopVisible is an all-in-one integrated solution with an analytics package included, we are one of the few ecommerce sites out there that can generate this vital information for online merchants. Pinpointing visitors who are spending the most amount of money on products can help business owners focus on a plan to keep those valuable customers as repeat customers. On the other hand, learning what customers are not being persuaded by the newsletter blast can help merchants come up with new email ideas or layouts that may attract more visitors to their site.
All in all, ShopVisible’s email marketing enhancements are just another worthy addition to the world-class platform that continues to help online businesses grow.
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Upsell with ShopVisible's Recommendation Features Posted By DannieB 10/24/2008 12:47:00 PM
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Recommendation features have proven to be an integral part of the cross-sell and up-sell process of ecommerce. ShopVisible continues to conjure up new, creative, and effective methods for maximizing customer spending. With ShopVisible’s successful tools, clients give their site visitors incentive to add more products to their carts.
Create a related items database. The traditional recommendation function brought to life by Amazon.com, continues to spread to every area of ecommerce. Famous for the slogan “if you bought Product X, you might also like Product Y and Product Z,” the related items feature presents customers with products that, based on a previous purchase, are likely to peak their interest. ShopVisible clients can create their own database of closely related items for import into the site manager. Related items can appear prior to or after client checkouts. They can also be sent as part of an e-mail marketing campaign.
Automatic Replenishment E-mails Automatic replenishment e-mails are typically used for businesses that either follow a subscription model or sell products with a “shelf-life.” Clients program e-mails to be sent automatically to customers when its time to refill a prescription, or when its time to replace a part of an appliance. For retailers in the fashion industry, they can be used to inform clients when new seasonal clothing has arrived.
Taking the Pain out of 404 Error Pages. 404 Error Pages can be a huge turnoff to a visitor on a site. As a counteractive measure, clients can add a fun message to 404 Error Pages that says, “We’re sorry this page could not be found. For your inconvenience, take five percent off your purchase in the store today.” Adding a promotional code to 404 Error pages will pleasantly surprise any visitor who happens to stumble upon one (in theory, there shouldn’t be Errors, but no site is perfect). Clients can turn small site mishaps into a positive reason for a customer to stay on a site.
Live Chat with Perks. Clients can offer a discount or promotion to a visitor who Live Chats with a sales associate. In theory, once both parties are engaged in a dialogue, the associate will persuade the visitor to purchase more items than he would have on his own. With ShopVisible’s order data system, business owners can compare the order totals of customers who chat with those that do not. Often, online merchants motivate employees by offering commission to those who land extra sales.
Member Rewards. Similar to credit card rewards programs, clients can offer store credit to loyal customers who spend a considerable amount of money on their site. ShopVisible can create a member portal for special customers who opt-in or send electronic gift cards automatically to those who surpass a fixed dollar amount.
“No Shopping Cart Left Behind." “No shopping cart left behind” alleviates the problem of abandoned carts. ShopVisible’s tracking devices record when shoppers place items in a cart, but leave the store before making a purchase. If the visitor returns to the site in the future, he receives a prompt: “last time you were on the site, you left some items in your cart. Here’s 5 percent off your purchase today to encourage you to checkout.” The message hopes to reform the noncommittal shopper.
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